Branding and Design Systems

We'll help you set high standards for your brand and it's customer experience

Design Systems

Imagine a shared library of components, interactions, processes, and guidelines that together represent a common language for designers and developers. A design system is more than a style guide. It is the shared understanding of your brand's standards for presenting itself to the world. A design system is unique to each organization, but some commonly-seen design system elements include design process documentation, a library of design components to be used wherever customers may interact with you, and a clear set of usability standards for your organization.

Benefits of design systems:

  • Consistency in the design of all products across your organization
  • Facilitates cross-functional collaboration by documenting a shared understanding
  • Reusable components accelerate design and development
  • Documented usability guidelines help prevent usability issues from the beginning

By partnering with us, you ensure that your site is equipped for seamless visuals and user experience in whatever platform, format, or channel through which you'll be viewed. Our design systems will help you ensure consistency, accessibility, usability, and above all, high standards.

Branding

In the age of social technology your brand is no longer a mission statement and a logo. A brand has an audience, a personality, goals, and a powerful influence over the success of your organization. A strong brand develops a following by making a clear promise to its audience and consistently honoring that commitment. A branding workshop is the first step in developing an identity that will eventually become your reputation.

What to expect from a brand workshop

  • Guided exercises to help your team define your brand
  • Documented strategy and direction unique to your brand
  • Shared understanding of your organizations purpose and identity

Your branding workshop may yield a variety of outcomes, but often a branding suite will include multiple versions of your logo, style recommendations for fonts, official brand colors to be used in marketing materials, and more. Every branding suite is unique, tailored to the needs of each company. We'd love to help you build a brand identity that speaks to customers.

UI / UX

You might find yourself asking, “What is UI/UX?” It actually stands for two elements of human/computer interactions: the user interface (UI) and the user experience (UX). User interface refers to the elements on a screen during the user's journey, such as buttons, toggles, icons, and other visual elements on websites and apps. User experience refers to the entire experience of using the website or app as a whole, and the ways in which users are engaging with it. Good UX and an intuitive UI add up to a positive user experience, improving the performance of your online presence.

User experience and user interface design also greatly impact the way differently-abled users consume your website, app, and other digital presences. Accessibility, ADA standards compliance, and inclusivity are all impacted by the quality of your UX and UI.

Elements of UI/UX

User Journeys Product Storyboarding Interaction Design Wireframing

Every time one of your customers interacts with your product they are having an experience. Making a conscious effort to direct these experiences toward a positive outcome for your customer and your organization should be a key conversation in your ongoing design process. Fulfilling business requirements may meet your objective, but providing a pleasant experience to your customers will ensure they return to help your organization reach its long term growth potential and vision.

Contact Us

We would love to hear from you!

Don't forget to ask us about:

  • Branding Workshops
  • Design Systems
  • Interaction Design
  • Wireframing